The Sholt Studio blog

Practical guidesto get found and get clients

Practical guides on web design, local SEO, Google Ads, AI chatbots and AI receptionists, written to help small businesses get found and win more customers.

Web design

How Much Does a Small Business Website Cost? What You're Really Paying For

What drives the cost of a small business website, three ways to get one built, and the ongoing costs most owners forget. A plain-English guide.

November 6, 2026 · 2 min read

AI receptionists

AI Receptionist vs. Answering Service vs. Voicemail: What Should a Small Business Use?

Missed calls are missed customers. Compare voicemail, live answering services, a hired receptionist and an AI receptionist, and how to choose.

November 6, 2026 · 2 min read

AI chatbots

Do You Need an AI Chatbot on Your Website? 6 Signs It's Worth It

An AI chatbot can answer questions, qualify leads and book appointments around the clock. Here's when it pays off, and when to wait.

November 6, 2026 · 2 min read

SEO

Local SEO Checklist for Small Businesses: 10 Steps to Get Found on Google

A practical local SEO checklist covering Google Business Profile, consistent listings, reviews, location pages and tracking. Start with these ten steps.

November 6, 2026 · 2 min read

SEO & ads

SEO vs. Google Ads: Which Should a Small Business Start With?

SEO builds lasting visibility and Google Ads delivers fast clicks. Learn how they differ, what each demands from you, and how to choose or combine them.

November 6, 2026 · 2 min read

Web design

How to Redesign Your Website Without Losing Your Google Rankings

A redesign can boost leads or wipe out your search traffic. Use this before, during and after checklist to protect your rankings at relaunch.

November 6, 2026 · 2 min read

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